Twitter is one of the social media platforms that are widely used in business. Both the small and big business are making use of this platform to promote their products. Users are advised to be very careful when using it to achieve the desired results. Some of them have been making some mistakes when using it. The following are the common mistakes that you need to avoid. Those who have committed them should make the necessary correction.
Not following back
Following back some of your followers is a good idea especially if you do not have a big brand. If you do not follow any of your followers, you will appear like an individual who does not follow back. This is very elite, and it might end up affecting your brand’s or company’s image.
Failure to fill your bio
People will not know more about your business if your bio is unfilled. Putting some basic information about your products or business is one of the best methods of attracting more followers. Alongside your business, you should ensure that you have a good cover page, backgrounds, and profile image. These things might appear to be very obvious, but they are very critical. In fact, they can change and improve the overall look of your profile on Twitter. This means that you should be very crisp and precise when writing your bio.
Retweeting too much
You are advised to avoid retweeting every tweet that you go through. This is something that might bore your followers. Again, this will make your twitter profile twittered. This can even make some of the followers to unfollow you. You should retweet on important things that can positively impact your business.
Ignoring Hashtags
The use of Hashtags is helpful in tracking the performance of your company. You should make a hashtag for every new item or contest. This will help you in replying the tweets accordingly as well as tracking its response. The use of hashtags will also ensure that you are always updated with all the trending news.
Pushing the FB updates directly in Twitter feed
Is your Twitter profile synced with your Facebook page? It is important to remember that Twitter followers are different from the FB audience. In fact, you will find some of the FB posts that work brilliantly might not generate a positive response on Twitter. People have different mindsets on these two platforms.